Target Audience

I think that our film's target audience will be of a youth audience 15-34, as we are comprising two genres horror and especially vampires which is a very popular theme at the moment especially amongst teenage audiences with films like Twilight or Daybreakers and even the BBC TV series Being Human has elements of the vampire genre as well as timeless teen drama's like Angel and Buffy: The Vampire Slayer. As we're also incorprating the film-noir or more so neo-noir genre into our film then this will appeal to a more mature audience, modern neo-noir films like Sin City appeal to a youth audience also but classic film-noir will appeal to much more mature audiences who will think of films like Chinatown.

*In doing a slasher film our target audience is a youth audience, 15-34, as our central protagonist and antagonist are both teenagers, like in Scream or I Know What You Did Last Summer. However we also have adult actors in our film, so it may also appeal to a more mature audience, also due to the opening of the film beginning with Jazz music may help our film appeal to a more mature audience.

Likely that our cast will all be Caucasian characters and so this will not appeal as greately to a multiethnic audience, also the representation of gender will be stereotypical as our central protagonist is a strong heroic man and our antagonist in the opening scene is a viscious criminal man whilst the victim is an attractive female this will link in with the male gaze theory and so may make our target audience more likely to be male than female.

*Caucasian characters, North of England/Scottish accents, however not displaying an extremely diverse group of people. More anchoring the stereotype of a white middle-class part of England. 

We will be representing our central protagonist and the victim as middle class characters and our antagonist will be represented as lower class so this may effect our target audience being less for the C2DE audience and more for C1's/C2, with it being a neo-noir then the ABC1 audience may be attracted to it also.

*Our Scream Queen is represented as though she is from a middle class family, signifiers given in the opening scene with the bottle of champagne, tuxedo, dinner party setting, jazz music, big house.
She does go out for a cigarette, arguably seen as lower class custom, though that is a minor point.
Our antagonist is arguably representing the lower class, as he is wearing a hood, typical signifier of the "chav" and again this is set in the north of England, also slight hint of humour here as he is wearing the Halloween mask. 

As our film is in French this will give our audience a strong signifier it is set in France and so this may mean it will appeal to a more international audience and be seen as maybe an Art House film for perhaps a high culture audience again appealing perhaps more to the ABC1 audience of the more middle/Upper class.
As our central protagonist is well spoken this is likely to be a stereotype of the French, certainly by the British, as well spoken and quite posh.

*It is likely to appeal mainly to a ABC1 audience, as generally the characters depicted are middle class, however as it is revolving around teenage characters then it may appeal to teenagers from all backgrounds rather than just middle class as the Scream Queen is rebellious and going against what her parents want. Maybe some C1/C2?

Our victim will be a young brunette female which seems a stereotype of the scream queen bimbo often seen in American slashers not as likely in a noir film like ours which is a countertype to the usual Femme Fatale female character which is a strong female lead seen in Film-Noir.
Our antagonist will be violent and not seen to be very educated whilst not being a comical character, again a countertype of villains in Film-Noir as they are often quite cunning and more mentally than physically strong.

No representation of homosexuality in our opening which may restrict that audience however we feel it would change the mood of our film to have perhaps an attractive male being attacked by another male in a sexual way, this would be hinting homosexual rape which would be much more controversial to see or imply on screen than hetrosexual rape. Or if it was a female trying to sexually abuse a male character again this would push boundaries of both gender and sexuality.

*As the antagonist is masked we cannot tell if they are male or female, and clearly in the slasher genre there is a sense of some form of sexual attraction in the killing, even if it is very subtle, whilst likely to be a male attacking a female, it could be connoted as a female attacking a female and a slight aspect of homosexuality.